The 2-Minute Rule for Johnnie Walker Blue Label Ultra

Within our quest for the lightest bottle probable, we took our vision to a staff of specialist glassmakers. Checking out designs and glassblowing techniques to minimise glass utilization with out compromising durability.

The result noticed glass staying hand-blown right into a teardrop condition. For the first time inside the model’s record, the long-lasting sq. Johnnie Walker bottle continues to be reformed. 

Diageo’s experimented with sustainable packaging right before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is the suggestion from the spear for glass—specifically for businesses wishing to offer in Europe.

Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of darkish chocolate and florals

Our DRINKiQ programme aims to raise the 'collective drink IQ' by increasing public recognition of the consequences of Alcoholic beverages and supporting dependable consuming.

This tends to produce a discreet opening by which the bottle may be taken off. Following pouring a glass of the rare, specially blended whisky, we invite you to definitely return the bottle to its cradle—its natural resting area along with a testament to purposeful structure.

In the middle of its five years of study, the brand continues to be granted a UK patent4 also to encourage further more development from the marketplace – and in a first for Diageo – a license towards the patent will probably be offered with a royalty-absolutely free basis to anybody on the planet who needs to share in these discoveries.

And also redesigning the glass, considered was specified to how the bottle could be produced and transported. 

With much less than 888 bottles introduced globally, Every bottle is separately numbered and presented in a very luxury collector’s scenario.

We are right here when you're ready to take the plunge with Johnnie Walker and find cocktail recipes, new item launches and the newest from our world of whisky.

Diageo has mentioned the “Formerly claimed read more ‘lightest excess weight scotch whisky bottle’ was released by a United kingdom retailer and weighed close to 298 grams.” 

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit score: Diageo As well as this, Diageo has announced that a royalty-free license to the patent will be available to anybody who wishes to hitch Johnnie Walker in its mission. Lindley claimed: “As an alternative to maintain this new understanding near our chest, we’re thrilled to offer a royalty-cost-free licence to our granted UK patent to the world.

We figured out that the lightest, strongest glass bottle you may make with out compromising toughness is actually a teardrop condition.

The expose of Johnnie Walker Blue Label Ultra alerts the manufacturer’s determination to innovation, with hopes that the bottom-breaking design could encourage the greater high-class, light-weight, and small-carbon whisky bottles of tomorrow. 

“You are able to say It is really practical that we’re finding forward in the curve with all of the laws. But we’d begun [Ultra] in advance of [PPWR policies] had been published,” claims Lindley, including that it’s essential for Diageo to prioritize mainly because it’s a “major modify for [all our liquor categories] being thinking of minimal probable packaging fat.

Your payment details is processed securely. We do not shop credit card details nor have usage of your charge card facts.

Together with this, for The very first time in Diageo’s historical past, a license to our patent for mild-excess weight glass beverage containers will probably be offered with a royalty-no cost basis to all as a way to encourage development in the wider industry.