About Johnnie Walker Blue Label Ultra
To celebrate this technological breakthrough, only 888 limited version bottles is going to be made making this an unmissable bit of background for collectors.
Diageo is a global leader in beverage alcohol with An excellent selection of brand names throughout spirits and beer categories.
As outlined by our investigate, It is additionally thought to become the world’s lightest 70cl Scotch Whisky glass bottle at any time unveiled to market place.
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From peaty whisky to fruity whisky, lean on our specialist insights to find the full range and character of various whisky flavours.
In the midst of its five years of exploration, the brand name has actually been granted a UK patent4 and also to persuade even more progress during the sector – As well as in a first for Diageo – a license towards the patent will likely be supplied with a royalty-free of charge foundation to anybody on earth who wishes to share in these discoveries.
In addition to redesigning the glass, believed was presented to how the bottle can be made and transported.
With fewer than 888 bottles introduced globally, Every single bottle is separately numbered and presented in a very luxurious collector’s scenario.
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5 years in the past, Johnnie Walker set out with a certain ambition; to maneuver the spirits market forward. Owning noticed that lots of luxurious classes were being heading in a fresh course – ‘fragile’, instead of ‘significant’ – the get more info manufacturer sought to experiment with certainly one of its most luxury whiskies. Aiming to press the boundaries of lightweighting glass, all within the title of progress.
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit score: Diageo Along with this, Diageo has declared that a royalty-cost-free license on the patent is going to be supplied to anyone who wishes to hitch Johnnie Walker in its mission. Lindley claimed: “As opposed to keep this new know-how near our chest, we’re fired up to be offering a royalty-no cost licence to our granted British isles patent to the earth.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dim chocolate and florals
“We’re likely about twelve months from All those initially solutions hitting the marketplace as a result of the lightweighting plan.”
This can be a 1-off bottle for now illustrating the art of the achievable, to be a style experiment and redefining lightweight as luxury. We are going to continue to apply these learnings across the broader Diageo variety.
Dr. Walker sought out liquids from distilleries including Oban, Brora and Royal Lochnagar, in addition to a variety of ghost whiskies, initial made in distilleries which have considering that shut.
Johnnie Walker got down to progress the spirits business by experimenting with lightweight glass for its luxury whiskies, impressed via the craze to 'fragile' as opposed to 'significant' luxurious. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.